Audience Insight is made up of Apps, Location and Demographic Data. Global scale of Audience Insight is 800 million unique MAIDs (Mobile Advertising IDs). 65% US, 35% International. Specific country breakdown available upon request. Data is GDPR compliant. These 800 million unique users map to over 50 billion audiences across all categories (See Appendix A).
Data is updated
monthly, since 12.2017