Purchase summary

Granular SDK derived mobile location data from UK consumers Consumer Purchasing Advertising

Using leading location technologies to collect unique anonymised SDK location data on real-world consumer movement using mobile geo-location and Bluetooth beacons – providing unrivalled coverage and accuracy. Current reach is circa 5M UK consumers, processing over 300m data points per day. Data set history from August 2017, and is updated monthly, although higher frequency delivery can be arranged. 

 

          Database details  

Field Name

Field Description

timestamp 

The UTC devicetimestamp of the event (as a millisecond EPOCH timestamp) 

 

userid

An internal reference identifying a user

advertiserid

The IDFA/ADID of the event

advertisertype 

One of 'idfa' or 'aaid' 

limitadtracking

One of ‘TRUE’ or ‘FALSE’ indicating if the record can be used or not.

latitude

latitude

longitude

longitude

horizontalaccuracy

integer representing meters 

Speed

Integer representing speed in meters per second. 

Course

The direction the device is travelling (measure in degrees from north).

ipaddress

The IP address of the device 

connectiontype

One of 'wifi', 'cellular', 'other', 'unknown'

 

connectedwifissid

The name of the wifi network currently connected to

connectedwifibssid

The BSSID of the access point currently connected to

locationcontext

One of 'foreground' or 'background'

locationmethod

GPS, beacon

devicemanufacturer

'Apple' for IOS devices and manufacturer for Android 

devicemodel 

Device model 

os

'iOS' for iphone, 'Android' for android

osversion

OS Version

altitude

The device altitude in Metres

devicelanguage

The language of the device

 

 

 

 

 

 

 

 

 

 

 

 

 

 



Confidentiality Notice

 

The material contained herein, including but not limited to all software, design, drawings, technical specifications and other confidential information (”Material”), is the exclusive property of q Data Exchange (“q”) and its suppliers. The Material is classified as strictly confidential, and is internationally protected by copyright, trademark and other related laws. The Material is provided to you for internal use only and shall only be used as expressly instructed by q. Any copying, reproduction, modification or distribution not in accordance with an express written agreement with q is expressly prohibited, and may result in significant civil damages and/or criminal penalties. q actively and aggressively enforces its intellectual property rights to the fullest extent of the law. The depicted third party services are only for illustrative purposes to show how potential services might look on a platform or device. Any such illustration does not imply any existing or anticipated relationship between q and any content owner or service provider.

 

 

 

For more information please contact us at contact@q-dx.com

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