Purchase summary

Consumer Audience Insight via Mobile Apps, Location, and Demographic Data Advertising Consumer Purchasing Mobile

Consumer Audience Insight data is generated from mobile app installs, location/places, offline demographic data and mobile device data for cosumer behavior analytics and for highly accurate audience segmentation. Data can be delivered to any DSP. Total global device coverage is over 800 million devices / AD IDs. Data collection is fully privacy compliant and is Privacy Shield certified in the United States and Europe and complies with GDPR regulations. Breakdown of data is as follows:

 

Apps Data
 

       Global scale of Apps Data is 800 million unique MAIDs (Mobile Advertising IDs). 65% US, 35% International. Specific country breakdown available upon request. These 800 million unique users map to over 50 billion audiences across all categories.

 

       Apps Data is a DAAS product that shows up-to-date coverage of global installs of every App in the Google Play Store.

 

       Apps Data crawls the Google Play Store on a daily basis and maintains a database of over 19 million Apps with user install rates per App. The data is put into categories based on Google Play Store assignment (i.e. Finance, Travel, Communications) and is available at both the category and individual App Level (i.e. Uber consumers) or any combination of Apps in the form of Custom Audiences.

 

       Apps Data collection began in January of 2016 and is incrementing at roughly 100 million IDs per month.

 

       App Data is collected via SDK and is updated in real time and can be provided to an end client via S2S or batch upload.

 

Location Data

        All raw Location data is collected via SDK and is updated in real time and can be provided to an end client via S2S or batch upload.

       Location data can be appended with Places in the United States and growing database of International Places.

       Raw location can be mapped to a database of 100 million Places in the United States. 

       A list of Places and categories of Places can be provided on request.

 

Offline Demographic Data

       Partnered with leading offline data companies like Epsilon in order to bring common Demograhic data to its mobile data set. 

       The offline data is matched to MAIDs through hashed email to device ID pairing.

       The Demographic data is primarily in the United States today and contains over 100 million consumers. 

       Age, Gender, Income Class, Home and Auto ownership, Presence of Children, Location, and Purchase History are the most common categories.

       Over 3,5000 sub categories exist, please inquire to receive a list of all categories. 

 


                                        Data Details

Field Name

Field Description

 

 

Consumers Advertising ID

Device identifier for advertisers to use in anonymously

 

understanding user activity on Android devices

Consumers Created Date

Date that the consumer was created in our database

 

 

Consumers Platform

Software platform. Either Android or IOS

 

 

Consumers' Consumer ID

The ID that the data supplier uses to identify consumers

 

 

Consumers Updated Date

The last time the consumer opened the Application

 

 

Device Model

The model of the mobile device being used

 

 

Device Model ID

ID related to the specific mobile device

 

 

Device Model Manufacturer

Manufacturer of the mobile device

Name

 

Device Model Synched Date

The last time the software was updated

 

 

Locations History Accuracy

How accurate is the logged location from the actual location

 

based on either GPS or Wifi signal

Locations History Accuracy

Tiers are used to rank how often the locations history is

Tier

logged. For example, Tier 1 is less than 50 yards.

Locations History Altitude

Location height

 

 

Locations History Bearing

Location direction

 

 

Locations History Consumer

Longitude and Latitude of consumer

Location

 

Locations History Created

Date location history was created

Date

 

Locations History Horizontal

The precision of the exact location measured in decimal

Accuracy

points

Locations History Latitude

Latitude of consumer when using the app

 

 

Locations History Locale

Local Language

 

 

Locations History Longitude

Longitude of consumer when using the app

 

 

Locations History IP Address

IP address related to consumer when using the app

 

 

Locations History Received

Date location was received in the database

Date

 

Locations History Speed

How fast the Ad ID is traveling that is logging location

 

 

Locations History Time

What time the location was received

 

 


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Locations History Timestamp

LH Timestamp

Date

 

Locations History Time zone

LH Time zone

 

 

Locations History User Agent

LH User Agent

 

 

Wireless Carriers Wireless

Wireless Carrier the consumer uses

Carrier Name

 

Wireless Carriers Last

Wireless Carriers Last modified Date

modified Date

 

Apps App Name

Name of the app being used

 

 

Apps Number of Apps

Number of Apps

 

 

 

 

 

 

 


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Confidentiality Notice

The material contained herein, including but not limited to all software, design, drawings, technical specifications and other confidential information (”Material”), is the exclusive property of q Data Exchange (“q”) and its suppliers. The Material is classified as strictly confidential, and is internationally protected by copyright, trademark and other related laws. The Material is provided to you for internal use only and shall only be used as expressly instructed by q. Any copying, reproduction, modification or distribution not in accordance with an express written agreement with q is expressly prohibited, and may result in significant civil damages and/or criminal penalties. q actively and aggressively enforces its intellectual property rights to the fullest extent of the law. The depicted third party services are only for illustrative purposes to show how potential services might look on a platform or device. Any such illustration does not imply any existing or anticipated relationship between q and any content owner or service provider.

For more information please contact us at contact@q-dx.com

 

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