Purchase summary

Audience Insight via Apps, Location, and Demographic Data Advertising Consumer Purchasing Mobile

Audience Insight data is based on global app installs, location/places, offline demographic data and mobile device data providing highly accurate targeting for customized audience segmentation. Data complies with GDPR regulations. Breakdown of data is as follows:  

Apps Data
 

       Global scale of Apps Data  is 225 million unique MAIDs (Mobile Advertising IDs). 65% US, 35% International. Specific country breakdown available upon request. These 225 million unique users map to over 50 billion audiences across all categories (See Appendix A).

 

       Apps Data is a DAAS product that shows up-to-date coverage of global installs of every App in the Google Play Store.

 

       Apps Data crawls the Google Play Store on a daily basis and maintains a database of over 19 million Apps with user install rates per App. The data is put into categories based on Google Play Store assignment (i.e. Finance, Travel, Communications) and is available at both the category and individual App Level (i.e. Uber consumers) or any combination of Apps in the form of Custom Audiences.

 

       Apps Data collection began in January of 2016 and is incrementing at roughly 100 million IDs per month.

 

       App Data is collected via SDK and is updated in real time and can be provided to an end client via S2S or batch upload.

 

Location Data

        All raw Location data is collected via SDK and is updated in real time and can be provided to an end client via S2S or batch upload.

       Location data can be appended with Places in the United States and growing database of International Places.

       Raw location can be mapped to a database of 100 million Places in the United States. 

       A list of Places and categories of Places can be provided on request.

 

Offline Demographic Data

       Partnered with leading offline data companies like Epsilon in order to bring common Demograhic data to its mobile data set. 

       The offline data is matched to MAIDs through hashed email to device ID pairing.

       The Demographic data is primarily in the United States today and contains over 100 million consumers. 

       Age, Gender, Income Class, Home and Auto ownership, Presence of Children, Location, and Purchase History are the most common categories.

       Over 3,5000 sub categories exist, please inquire to receive a list of all categories. 

 


 

Database details

Field Name

Field Description

 

 

Consumers Advertising ID

Device identifier for advertisers to use in anonymously

 

understanding user activity on Android devices

Consumers Created Date

Date that the consumer was created in our database

 

 

Consumers Platform

Software platform. Either Android or IOS

 

 

Consumers' Consumer ID

The ID that the data supplier uses to identify consumers

 

 

Consumers Updated Date

The last time the consumer opened the Application

 

 

Device Model

The model of the mobile device being used

 

 

Device Model ID

ID related to the specific mobile device

 

 

Device Model Manufacturer

Manufacturer of the mobile device

Name

 

Device Model Synched Date

The last time the software was updated

 

 

Locations History Accuracy

How accurate is the logged location from the actual location

 

based on either GPS or Wifi signal

Locations History Accuracy

Tiers are used to rank how often the locations history is

Tier

logged. For example, Tier 1 is less than 50 yards.

Locations History Altitude

Location height

 

 

Locations History Bearing

Location direction

 

 

Locations History Consumer

Longitude and Latitude of consumer

Location

 

Locations History Created

Date location history was created

Date

 

Locations History Horizontal

The precision of the exact location measured in decimal

Accuracy

points

Locations History Latitude

Latitude of consumer when using the app

 

 

Locations History Locale

Local Language

 

 

Locations History Longitude

Longitude of consumer when using the app

 

 

Locations History IP Address

IP address related to consumer when using the app

 

 

Locations History Received

Date location was received in the database

Date

 

Locations History Speed

How fast the Ad ID is traveling that is logging location

 

 

Locations History Time

What time the location was received

 

 


3

 

 

 

Locations History Timestamp

LH Timestamp

Date

 

Locations History Time zone

LH Time zone

 

 

Locations History User Agent

LH User Agent

 

 

Wireless Carriers Wireless

Wireless Carrier the consumer uses

Carrier Name

 

Wireless Carriers Last

Wireless Carriers Last modified Date

modified Date

 

Apps App Name

Name of the app being used

 

 

Apps Number of Apps

Number of Apps

 

 

 

 

4

 

Appendix A: Audience Insight Categories

 

Consumer Apps App Category Name

Consumer Facts Count

Communication

178,828,818

Social

174,255,336

Entertainment

139,207,968

Productivity

    84,658,258

Music And Audio

83,781,210

Tools

49,229,341

Media And Video

48,346,422

Travel And Local

45,646,788

Photography

40,172,064

Personalization

36,203,257

Lifestyle

30,625,185

News And Magazines

30,162,550

Game Action

27,198,621

Books And Reference

26,146,694

Shopping

24,067,099

Business

23,786,286

Finance

23,287,268

Health And Fitness

22,319,071

Weather

22,203,772

Education

21,507,020

Game Racing

19,676,023

Game Casual

18,686,994

Game Puzzle

17,772,286

Game Arcade

15,489,146

Transportation

14,187,834

Game Strategy

11,628,317

Sports

11,225,861

Game Sports

9,043,039

Game Adventure

7,565,543

Game Simulation

6,518,133

Game Casino

6,480,054

Game Word

4,621,092

Parenting

4,537,688

Game Card

3,983,239

Video Players

3,754,186

Game Board

3,566,681

Medical

3,084,011

Game Educational

2,867,339

Game Trivia

2,720,012

Game Role Playing

2,508,224

Libraries And Demo

1,986,767

Reference

1,955,611

Maps And Navigation

1,669,400

Food & Drink

1,429,537

Game Music

1,020,400

Catalogs

815,098

Comics

651,578

Art And Design

322,657

Dating

307,730

Autos And Vehicles

171,523

Beauty

51,914

House And Home

14,623

Game Family

90

Brain

70

Total

+50B


5

 

 

 

Confidentiality Notice

 

The material contained herein, including but not limited to all software, design, drawings, technical specifications and other confidential information (”Material”), is the exclusive property of q Data Exchange (“q”) and its suppliers. The Material is classified as strictly confidential, and is internationally protected by copyright, trademark and other related laws. The Material is provided to you for internal use only and shall only be used as expressly instructed by q. Any copying, reproduction, modification or distribution not in accordance with an express written agreement with q is expressly prohibited, and may result in significant civil damages and/or criminal penalties. q actively and aggressively enforces its intellectual property rights to the fullest extent of the law. The depicted third party services are only for illustrative purposes to show how potential services might look on a platform or device. Any such illustration does not imply any existing or anticipated relationship between q and any content owner or service provider.

 

 

 

For more information please contact us at contact@q-dx.com

 

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