Audience Insight via Apps, Location, and Demographic Data
Audience Insight is made up of Apps, Location and Demographic Data. Global scale of Audience Insight is 225 million unique MAIDs (Mobile Advertising IDs). 65% US, 35% International. Specific country breakdown available upon request. Data is GDPR compliant. These 225 million unique users map to over 50 billion audiences across all categories (See Appendix A).
One of q’s key value propositions is its robust data security. q’s system includes both end-to-end
encryption and a semi-distributed architecture which eliminates most security risks while keeping
clients’ data on-premises at all times.
q is designed for extreme ease-of-use including non-technical users. Clients can access multiple data
providers and data products from different types, slice-and-dice data products from one or many data
products to fit their needs and pay per consumption, and finally receive data converted to your needed
q Data Marketplace is a self-service platform. You can perform all actions without the need for
technical skills or technical personnel.
Clients own their data at all times, they create their own data products from their data assets and
publish them on the data marketplace in either a public or private mode. Clients control who the data
is shared with and their brand exposure. Clients receive full activity and financial reporting,
payment management and escrow service.
IBM endorses q Data Marketplace through the IBM Alpha Zone program. IBM
provides q with technologies, cloud services and access to the IBM partner ecosystem.
Microsoft endorses q Data Marketplace through the Microsoft Ventures
program. Microsoft provides q with cloud services.